Header — Cartiere Carrara UK

The Company

About Us – Cartiere Carrara UK
About Us

Cartiere Carrara UK Ltd —
Caring for what's next.

Cartiere Carrara UK Ltd is the UK subsidiary of the Cartiere Carrara Group, one of Europe's leading paper manufacturers. We bring premium professional hygiene products to the UK trade market under the BulkySoft® brand.

Based in Kings Lynn, Norfolk, our dedicated UK team provides local commercial and customer support — connecting British businesses directly with the quality and expertise of Italian paper manufacturing.

Get in Touch with Our UK Team
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UK Commercial & Distribution
Sole UK distributor for the BulkySoft® professional range, managing trade accounts, pricing, logistics and supply chain across Great Britain.
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Local Team, Kings Lynn
Our UK team delivers local customer support and account management — combining Italian product quality with British service standards.
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Trade & Wholesale Partnerships
We work with hospitality groups, FM contractors, healthcare providers, wholesalers and distributors — with flexible trade terms and competitive bulk pricing.
Registered Office
Cartiere Carrara UK Ltd  ·  Lubeck Road, North Lynn Industrial Estate, Kings Lynn, Norfolk
Part Three

The Cartiere Carrara Group

Our parent company — one of Europe's leading tissue paper manufacturers, headquartered in Tuscany, Italy, since 1873.

The Cartiere Carrara Group

Making paper since 1873

The Cartiere Carrara Group is one of Europe's leading tissue paper manufacturers — a family-owned business with over 150 years of history, rooted in the papermaking traditions of Tuscany, Italy.

The story began in Pietrabuona, when the Carrara family opened their first paper mill. Today the Group operates 7 production sites, 10 continuous machines and 60 converting lines, producing 300,000 metric tons of tissue paper per year — supplying professional, away-from-home and consumer markets in over 50 countries worldwide.

From mother reels to finished products, every stage of the process is managed in-house, enabling direct control over quality, sustainability and innovation at every step.

Visit the Group Website →
Cartiere Carrara production facility, Tuscany
Cartiere Carrara production hub, Capannori, Tuscany
Cartiere Carrara production line, Tuscany
Production facility — Capannori, Tuscany
🏭Production — Capannori, Tuscany
Kilometroverde forestation project
Kilometroverde® — Lucca forestation
🌿Sustainability — Kilometroverde®
BulkySoft dispenser system
BulkySoft® No-Touch dispenser range
⚙️BulkySoft® Innovation
Cartiere Carrara team
850 employees — Italy & abroad
👥Our People — 850 employees
Production & Scale

Industrial capacity at a glance

Our Heritage

A family story, 150 years in the making

1873
The Beginning
The Carrara family opens a paper mill in Pietrabuona, Tuscany, beginning what would become one of Europe's most respected tissue paper manufacturing dynasties.
1970s
Industrial Expansion
The historical Pietrabuona plant installs its first continuous tissue machine, introducing significant technological innovation to the manufacturing process.
2002–10
The Group is Born
Following the sale of Cartoinvest to SCA, the Carrara family re-enters the tissue market with fresh impetus — founding the Cartiere Carrara Group through the acquisition of the Caldaroni Group.
Today
European Leader
With 7 production sites, 850 employees and distribution in 50+ countries, Cartiere Carrara is one of Europe's leading tissue manufacturers — and proudly present in the UK through BulkySoft®.
What Drives Us

Innovation, sustainability and quality at every stage

Innovation
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Innovation
Always looking forward
Innovation is in our DNA. Cartiere Carrara combines centuries of papermaking knowledge with cutting-edge technology, investing constantly in R&D to improve quality, reduce environmental impact and develop new product solutions — including the award-winning ActiveClean smart tissue range.
Sustainability
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Sustainability
Committed to our planet
Cartiere Carrara holds the EcoVadis Gold Medal, placing in the top 5% of companies worldwide evaluated for sustainability. Their Kilometroverde® forestation project and polycyclic plantation programme actively protect Tuscany's landscape while sequestering carbon and preserving biodiversity.
International
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International Presence
50 countries, one standard
From Italy to the UK, from Europe to global markets, Cartiere Carrara serves over 50 countries with a consistent commitment to quality. The Group's international reach is supported by dedicated subsidiaries and distribution partners ensuring local expertise worldwide.
Quality
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Quality
Uncompromising standards
Every product is manufactured through a fully integrated process — from raw material selection to final converting — under direct quality control. ISO 9001 certified across all factories, with an R&D team continuously assessing new techniques to maintain the highest product standards in the industry.
Recognition & Certifications

Trusted standards, independently verified

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EcoVadis Gold Medal
Ranked in the top 5% of companies worldwide for sustainability performance — with an overall score of 79/100 across environmental, social and governance criteria.
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FSC® Certified
Forest Stewardship Council certification across product lines, guaranteeing responsible sourcing of wood fibre and full chain-of-custody traceability.
ISO 9001 & ISO 45001
Quality management and occupational health & safety certified across all manufacturing facilities — ensuring consistent standards and safe working environments.
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Entrepreneur of the Year
Chairman Massimo Carrara awarded in the Sustainable Business Model category at the EY Entrepreneur of the Year® 2025, recognising the Group's responsible development journey.
Learn More
Discover the full story of
the Cartiere Carrara Group
Visit the Group's international website for full company history, sustainability reports and product information.

Polycyclic Plantations

In the area of Badia Pozzeveri, not far from our production hub in Capannori, we set up a series of continuous cycle plantations where trees and shrubs with different growth and cutting patterns coexist. They are constantly replanted after cutting, or grow back autonomously from shoots, thus guaranteeing constant natural coverage over time. From the eco-environmental standpoint, polycycle plantations requalify a flat area that used to have only residual agricultural value, improving the local habitat, regulating the absorption of rainwater, and conserving carbon stock in the soil.  

Natural polycyclic plantations are usually composed of an alternation of: 

  • Medium–long-cycle plants, cut at 15–40-year intervals from planting (hazelnut, cherry, oak, maple, ash, linden) for wood used as structural timber or for manufactured products.
  • Short-cycle plants, cut at 8–14-year intervals from planting (in particular poplar) for the production of paper or packaging.
  • Very short-cycle plants, cut at 6–7-year intervals from planting (e.g. plane) and used as firewood.
  • Shrubs that are not cut, and contribute to maintaining soil coverage.

 

This varied composition ensures that the different species are cut at different times, allowing any intervention to have a modest impact on the landscape and on the habitats created. Furthermore, the limited agricultural practices required by this management approach allow for preservation of the carbon stock in the soil, and avoid further aggravating global warming due to the massive repetition of tree cutting and replanting.

This type of planning and management of the woods – which includes the permanence of at least 30-40% of the trees after each cutting cycle – allows us to pair different productive species (namely those providing firewood, structural or construction timber, and wood for the production of cellulose) with the logic of permanent topsoil coverage and biodiversity protection.

The wood management method created by polycyclic plantations entails multiple benefits: productive, visual, bio-ecological benefits in terms of habitats for animal species (protecting local biodiversity), regulation of rainwater, and conservation of carbon stock in soil. All thanks to the limited cutting practices (and the permanence of a large part of the woods), which however supply local production chains, including those dedicated to poplar wood and to cellulose production for paper manufacturing.

Kilometroverde® - Lucca.

The Cartiere Carrara Group celebrates 150 years of history.

Kilometroverde® - Lucca.

The initiative was born in collaboration with Rete Clima, and consists of a 1-kilometre linear forestation project along the southern section of the A11 motorway between the exits of Lucca Est and Capannori, which runs along the company’s plants.
Trees and shrubs were planted on land that used to be bare, and a typical Tuscan forest was reconstituted to replace an existing, neo-formed woodland that had been of limited value for the forest and wider ecosystem. The area was repopulated with autochthonous species of trees and shrubs, reviving a forest type historically present in the Tuscan area but now significantly reduced due to agricultural activities and industrial sites that have developed on the land over time. This type of “linear plantation” is an innovative strategy for the area, intended to have a protective function and to mitigate local environmental impacts. Kilometroverde® Lucca will take on a triple function over time: physical and visual separation barrier between land and motorway; woodland (a true and proper green lung) able to capture the particulate pollutants produced by vehicular traffic (the well-known PM); and concrete tool for a strategy to develop natural continuity with existing sections of woods.
The positive impact of this intervention is not limited to the local territory: like all new forestation initiatives, Kilometroverde® – Lucca will allow us to increase the total absorption of CO2 and contribute to mitigating the effects of global warming.

Kilometroverde® – Lucca will be certified according to the PEFC standard for Sustainable Forest Management. .

The Cartiere Carrara Group celebrates 150 years of history.

With the acquisition of the Caldaroni Group, the Cartiere Carrara Group is born, paving the way for new growth and future goals.

The Carrara family’s activities are brought back together under the aegis of Cartiere Carrara S.p.A., thus unifying their resources and consolidating their position in the industry.

Mario Carrara’s branch of the family decides to resume the activities previously excluded from the 2002 transfer, starting from Cartiera Carma, of which it had always maintained exclusive ownership. With fresh new impetus, the family re-enters the professional and consumer tissue market.

The turn of the millennium brings new opportunities. Cartoinvest is sold to the multinational SCA.

Cartoinvest becomes the exclusive licensee of the Kleenex brand for Europe, thus confirming its leadership in the European tissue market.

The Cartoinvest Group is founded, and takes control of no less than twelve companies in Italy and in Europe, further strengthening their presence and influence in the industry.

The historical plant in Pietrabuona starts its first continuous machine for tissue paper, introducing remarkable technological innovations in the manufacturing process.

The Carrara family makes its debut in the paper manufacturing business, opening a paper mill in Pietrabuona to make straw paper.